On Thursday, March 3, Beats by Dr. Dre (Beats) hosted an exclusive Sound Symposium event at the Post Mountain Art Space, Beijing, where Beats’ President Luke Wood and celebrity guest artist JJ Lin led a live panel discussion centered around the importance of sound quality in delivering the emotion in music.
To kick off the event, Beats premiered “My Journey”, a short film featuring JJ Lin, in which he explains the creative process behind his latest album, From M.E. To Myself. Following the campaign debut, Luke and JJ were joined on stage by Michael Au, Universal Music China producer, and Billy Koh, CEO of Qida Music. Moderated by MC Lisa Chan, of MTV Asia, the four panelists engaged in lively dialogue to a private audience of 100 specially invited media, influencer and industry guests.
The Beats Sound Symposium Beijing event finale was a live performance by JJ Lin, who performed four songs with his band: “Twilight” “Too Bad,” “Practice Love,” and “Jiangnan,”
Launched in 2014, the Beats Sound Symposium is an intimate live-panel series that brings together some of the most respected artists, producers, and music industry veterans from around the world to participate in an open discussion about the artistry of record production and the importance of delivering the emotion of playback in the recording studio to the listening experience for consumers.
The Beats Sound Symposium has been previously held in London, Tokyo, Berlin and Sydney.
Watch the short film “My Journey” featuring JJ Lin here:
http://www.tudou.com/programs/view/l4Ji_NA-LT4/
Follow Beats at:
http://facebook.com/beatsbydre
