“We Make Noise Not Clothes”
BEATS BY DR. DRE X UNDERCOVER
POWERBEATS2 WIRELESS
LAUNCH DATE: mid-July, 2016
RETAILERS: BeatsByDre.com, Apple.com, Apple stores
Plus: Undercover Tokyo Pop-Up, Dover Street, Undercover, ARS/AOS (JAPAN) | Boon the Shop, Ecru (KOREA) | Lane Crawford, Undercover (HK)
PRICE: JPY26,400 | KRW365,000 | HKD2,198
Beats by Dr. Dre (Beats) and Undercover have come together to present a rare limited-edition collaboration that fuses a shared deep passion for running, music, style and function. The Beats X Undercover Powerbeats2 Wireless custom headphone combines Beats’ technical innovation in wireless technology and engineered acoustics with designer Jun Takahashi’s cutting-edge style and respect for traditional Japanese aesthetics.
Undercover founder, Jun Takahashi, is one of Japan’s most influential designers who has made a cult-status mark internationally during the past 25 years. Jun and the Undercover brand are driven by a relentless commitment to innovating creatively. Music has always been a source of inspiration for Jun, who is also an avid runner with his Tokyo-based GIRA (Gyakusou International Running Association) crew — making this collaboration a perfect opportunity to tap into a mutual passion for sound in a meaningful way.
The Beats x Undercover collaboration includes custom Powerbeats2 Wireless headphones and a thoughtfully curated case accessory. The product’s colors come from a harmonious palette inspired by traditional Japanese hues. The combination of grey-blue and orange tones, against subdued beige, reflects the calm, meditative — yet adrenaline charged — feeling that Jun experiences while on a long run.
Undercover’s motto is “We Make Noise Not Clothes.” With this collaboration, Beats and Undercover will inspire people to embrace the “noise.”
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RETAILERS:
Apple | Lane Crawford | SILLYTHING Hong Kong
Apple.com | BeatsByDre.com
LAUNCH DATE:
mid-July, 2016
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