#SEEBUYWEAR RUNWAY SHOW
Rebecca Minkoff debuted a new and innovative model for her February show. Instead of showing the brand’s upcoming Fall 2016 collection, the brand showed an in-‐season show of SS16 products that are currently available or will be available in the next 30-‐45 days. With support from retailers, media and influencers who attended and promoted the show, they promoted full-‐price shopping and in-‐season selling while top consumers also experienced a unique, first-‐hand experience. NEW YORK, U.S.A. (February 13, 2016) – Designer Rebecca Minkoff
Appropriately enough, when it comes to breaking the mold, the inspiration behind the collection was that of the style of a modern Marianne Faithful. As a symbol of the 1960’s youthquake, she embodied a sweet rebellion and a new coming of age. The key to Rebecca’s modern Marianne Faithfull, are accessories for the tech-minded millennial, signaling a present-day youth movement. Flowing dresses, minis, geo-floral prints and mod-enamel jewelry recall London in the late 1960’s, while fringed saddle bags, clutches and crossbody phone cases lead the modern-day charge.
About Rebecca Minkoff:
With a vision of building a lifestyle brand for the “downtown romantic”, San Diego-‐ born designer Rebecca Minkoff founded her company in 2001 after she developed a small apparel line. Rebecca spent the next few years working on the small collection until 2005, when she developed the “Morning After Bag”. The bag became an overnight sensation and Rebecca began solely concentrating on developing additional styles to build out her romantically themed day-‐to-‐night handbag collection. After four years of consistent growth in accessories under her belt, Rebecca returned to her original love of apparel design and introduced a ready-‐to-‐ wear collection in 2009. Rebecca Minkoff’s designs are a favorite for modern, trend-‐setting everyday women and celebrities alike.
